Zemono+ Panettone
Festive packaging for the panettone in Zemono+ Selekcija, the line by Tomaž Kavčič, chef of the Michelin-starred Gostilna pri Lojzetu at Dvorec Zemono.
There is no box. The loaf is wrapped in cloth printed with the rosette repeat from the praline board, gathered at the top and held with cord, so the parcel keeps the shape of what is inside it. The tag hangs from the same cord and carries the only printed line: tradicionalni panettone s kandiranimi olivami in brinjem, Zemono+ Selekcija, signed by Kavčič.
The same two moves as the box, in different materials. There the mark is embossed once into black board and read by raking light; here it is repeated small and dense across the cloth, gold and white on dark, and read at arm's length. Both are meant to be carried to someone rather than shelved.